Wednesday, May 30, 2012

MUMFEST Brochure...catching the excitment

Nancy Hawley, who handled the PR and Marketing for Tryon Palace, agreed to handle our publicity and marketing when she retired. She is currently writing copy for the mumfest brochure.

Twenty thousand copies of this colorful advance promotional piece are distributed throughout the state to welcome centers, hotels, restaurants and area businesses in mid-summer. In addition to the website, press releases, articles, ads, interviews, TV and radio commercials and the festival tab, the brochure is an important promotional piece in our PR/Marketing Plan.

Funding for the brochure was originally made possible by Sprint’s sponsorship. With the transition to CenturyLink, they continue to be our Brochure Sponsor. They, like our many other sponsors, made it possible to grow the festival, now a major signature award-winning event that offers something for everyone.

The pictures posted with this blog are being considered for inclusion in the brochure. We take hundreds of pictures during festival week-end to use the following year, however, of the hundreds only a small number actually capture the excitement and energy needed for promotional use. Festival-goers who took pictures they feel would be suitable…and are willing to share…please email them to swissbear@swissbear.org. We would be most appreciative.

Susan Moffat Thomas
Executive Director

Alex Clark - Street Performer at Mumfest


BMX Bike Stunt Show

Having fun on amusement rides


Chaz the Magician performing at Mumfest

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