'A greater downtown will not merely be a dream'

Volunteers display Swiss Bear's new flag
made by a local citizen not long after the
 organization's creation in 1979.

On April 5, 1979, the Downtown Revitalization Committee officially transferred its responsibilities to the newly created organization, yet to be named and formally structured, at a public meeting in the Tryon Palace Auditorium. Its mission: to stimulate and coordinate the revitalization of the downtown and redevelopment of its waterfront.

In May, Doug Davis, Chairman; John Green, Vice Chairman; Virginia McSorley, Secretary; B.J. Wright, Treasurer were elected by acclamation to lead the organization.  Following the election, a motion by committee member David Henderson that the organization needed to file for incorporation, the Chairman stated a name for the group was necessary for incorporation. John Green’s suggestion, Swiss Bear, Inc., was adopted.

In late August, Swiss Bear received the incorporation charter as a 501(c) (3) nonprofit providing the right prescribed by law to solicit and receive contributions and gifts, exclusively for charitable or social welfare in furtherance of the purposes of the corporation and federal tax exempt status. 

By-laws were adopted and the composition of the board of directors consisted of not less than 18 or more than 25, nine by virtue of their office: New Bern Historic Foundation, New Bern Historical Society, New Bern City Government, New Bern City Administration, Craven County Government, Craven County Administration, Chamber of Commerce, Downtown Merchants Association and New Bern Planning Board. Nine additional members elected from the community-at-large, composed of citizens who demonstrated an interest in the objectives and work of the corporation.  

Charter members of the first board were George Slade, Harry Vatz, Martha Smith, Gordon Parrott, Jim Ross, Bill Edwards, Dell Ipock, Frank Hargett, Nick Scholz, J.C. Outlaw, David Henderson, Johnny West, John Hill, l.J. Eubanks, Jr., Roland Grubbs, George Scott and Ralph Mann.

Martha Smith designed the first official logo and a budget of $45,000 was adopted. Swiss Bear committed to raising $15,000 from the community with commitments from the City and County of $15,000 each in matching funds. The board would meet the third Wednesday of every month at 7:30 a.m. to carry out the established goals and priorities.  

Activities and accomplishments of the Downtown Revitalization Committee and Swiss Bear in the late 1970’s included:

• Raised $8,000 to fund the Central Business District Revitalization Plan.
• Recommended the City’s purchase of the Coplon-Smith vacant lot to develop a mini-park (Bear Plaza) to provide access to Middle Street from the inner block parking area.
• Garnered   support of downtown property owners and requested the City’s establishment of a special tax district to fund downtown public improvements.
• Acquired grant funds and commissioned renderings of the downtown storefronts by East Carolina Regional Development Institute to encourage facade rehabilitation.
• Sponsored the first annual Swiss Bear Festival.  
• Sponsored public forums on the importance of historic preservation.
• Developed plans for forming a Historic Preservation Commission approved by the City Planning Board.
• Lobbied with other businesses for retention of the Courthouse in the downtown.
• Assisted the New Bern Civic Theatre in the acquisition of the Tryon Theatre on Pollock Street.
• Assisted the newly formed Craven Arts Council & Gallery with the acquisition of the old First Citizens Bank and establishment of the Bank of the Arts.




A Swiss Bear Festival sign displayed in front
of a vacant building that housed an antique show
not long after the organization's creation in 1979.

As 1979 drew to a close, a memo to all downtown businesses from John Phillips, owner of Bryant McLeod Men’s Store, summed up an event filled year.

 “We got the ball rolling! With your continued enthusiasm and attendance at Swiss Bear’s informal monthly meetings, looking forward to a GREATER DOWNTOWN NEW BERN will not merely be a dream. It will become a reality that we, working together for a common goal, will see come to pass.”

Susan Moffat Thomas

Executive Director