In addition to Gary Shelton, Steve Wille, the Silver Drummer Girl, Alex Clark and other street entertainers, Willy the Hillbilly will be at MUMFEST to meet and greet, compliments of the Pepsi Minges Bottling Group.
In the l960s the Mountain Dew bottles were green with red and white labels including a picture of a hillbilly character shooting at a revenuer as the trespasser runs out of an outhouse. Mountain Dew was advertised as "zero proof moonshine" and the saying "It'll tickle your innards!". In the early 1970s a different marketing agency replaced the label for a more modern look. Thirty seven years later, Willy is back on a new drink called Throwback, this time with the cork of the Mount Dew jug shooting through his hat, making a hole.
Festival-goers can meet Willy the Hillbilly in person, shake his hands and pose with him for photo ops!
For those old enough to remember the 1960s and would enjoy jogging their memory with a 1966 Willy the Hillbilly commercial, click here: youtube Willy the Hillbilly
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