Downtown pedestrian connections

Creating a strong sense of community... 

Church Alley after
construction was completed

Church Alley during
construction

To create a downtown that will attract a diverse concentrated mix of uses and foster economic interaction among these uses, it is essential to encourage people through the downtown core on foot by establishing an attractive system of pedestrian connections. Pedestrian connections create a strong sense of community and walkability, an important goal in New Bern’s downtown revitalization effort.

According to the summary of existing conditions in the 1977 Downtown Revitalization Plan, pedestrian access from the mid-block parking lots to the shops that fronted Middle, Pollock and Craven streets was inadequate, in some cases dangerous and generally unattractive. To achieve walkability, the 1977 Plan proposed an open space system for the entire redevelopment effort starting at the bulkhead of the urban renewal property along the Trent River and continuing along the Neuse River to connect with the historic residential and commercial district. The plan envisioned connecting mid-block parking lots to shopping streets, creating additional walking path systems (Riverwalk) through the city that would extend out to the water’s edge (Riverwalk) system.

The first mid-block pedestrian park, created in 1981 with Municipal Service District (MSD) funds (additional taxes paid by downtown property owners for public improvements) was Bear Plaza, which connected to the newly constructed interior parking lot referred to as Federal Alley. The 1990 Urban Design Plan, initiated and coordinated by Swiss Bear in partnership with the city, reiterated the importance of pedestrian connections and recommended existing through-block pedestrian connections be improved, enhanced and new ones developed when the opportunity arose.

As a result, Church Alley (between Remax and Tom’s Coins), the walkway between First Baptist Church and O. Marks, and the walkway along the Century 21 building from South Front into the interior Federal Alley parking area and the alley between Morgan’s Tavern and the adjacent building were improved to include paving, some with lighting and landscaping. However, a pedestrian connection was still needed on Pollock Street.

In early 1994, when Swiss Bear heard the owner of the old pool hall was considering selling it, with approval from the Municipal Service District Advisory Committee and the city, Swiss Bear board member Stewart Smith approached the owner and worked out an agreement for the city to purchase the building with MSD funds. Acquiring this property was a goal for the creation of a through-block pedestrian linkage onto Pollock Street as recommended in the 1990 Urban Design Plan. This small one-story building was in poor repair, without architectural distinction and its removal would allow a dramatic direct view of the steeple of the Episcopal Church, mirroring the view of the First Baptist through Church Alley.

Swiss Bear hired Allison Platt & Associates to design a plan for the space with plantings, old brick from the streets of New Bern, street lights, benches and a three-tier fountain. Following demolition of the old building by the City, the project was put on hold as the remaining MSD funds were committed for the first phase of major streetscape improvements to the 100/200 blocks of Middle Street.

Swiss Bear met the challenge to move the project forward and worked to raise the needed funds and find an appropriate name for the mid-block pedestrian park. The late Rev. Edward Sharp of Christ Episcopal Church had been a strong supporter of the revitalization effort and Swiss Bear so I asked for his assistance to recommend a name for the park. Through his research efforts, the New Bern Board of Aldermen approved our request to name the park James Reed Lane in memory and honor of this 18th century pioneer in public education. After 230 years, the Rev. James Reed, first rector of Christ Church, received belated public recognition for his role in establishing in New Bern, North Carolina’s first incorporated school in 1764.

The city agreed to provide the labor for development of the space and our campaign to raise $60,000 for construction materials, streetlights, benches and planting materials was successful. Additional funding for the beautiful three-tier cast iron fountain was contributed by Dr. and Mrs. Harry MacDonald in honor of his parents, Mr. and Mrs. H.J. MacDonald. John C. Thomas constructed the abstract wood wall hanging and donated the brownstone plaque in the sidewalk that recognizes the MacDonald’s contribution. Contributors to the project are listed on a bronze plaque on the brick wall facing the park.

On Feb. 25, 1996, 2 p.m., the dedication was a joyous well attended occasion. In addition to remarks from Reverend Sharp, the Swiss Bear director and chairman, special guest Patrick Dorsey, North Carolina secretary of Cultural Resources, was the keynote speaker.

Thanks to a public/private partnership that began in the late 1970s, the development of this mid-block pedestrian park added another amenity that enhanced the “walkability and sense of place” of our historic downtown. Downtown now offers a mix of restaurants, retail, galleries, attractions, offices, parks and housing that promote interaction. Since the downtown economy thrives on accessibility, networking, creativity and a sense of community, the numerous pedestrian connections play a vital role as interaction is key to downtown’s success.

Susan Moffat-Thomas

Executive Director of Swiss Bear Downtown Development Corporation.

Riverwalk/Swiss Bear/Council Bluff Green...improving public spaces

From an economic standpoint, creating new and improved public spaces and development opportunities on the downtown waterfront including a continuous riverfront promenade from Tryon Palace all the way around to Council Bluff Green is a primary component of the original Central Business District Revitalization Plan, developed in 1977 when downtown was at a critical junction in its evolution.

Like many special projects over the past 32 years, Swiss Bear raised money privately to initiate projects by assisting with its funding.  Historically our revitalization program has been based on building partnerships with the private sector to assist with public facility improvements.  This high level of participation and commitment by the private sector is a key component in the success of the revitalization of the downtown historic district and its waterfront redevelopment.  The addition of private sector funds also allows improvement projects and amenities to be a high quality product. Major contributions from community leaders and professionals have been the impetus for undertaking numerous projects. Council Bluff Green is one of those projects.

Improvements to this park was very important as it would complete the northern section of the City's Riverwalk/waterfront promenade and Swiss Bear believed the investment of public and private funds to improve this public space would  serve as a catalyst to promote public access in front of several privately owned commercial developments along the Neuse waterfront.



Council Bluff Green - today



Council Bluff Green is a beautiful two-block riverfront long park on the north side of Broad Street originally developed in the early 1930’s. Over the years, it like the downtown deteriorated and fell into a state of disrepair. This historic site is “ where Native Americans of the Chattawka nation held tribal councils, where early settlers built their homes and where a Post Road was constructed to link New Bern with communities to the west. Baron Christopher deGraffenried purchased from the Native Americans, this fork of land between the Neuse and Trent Rivers for his New Bern settlement”. It was probably at Council Bluff that the land transaction was sealed with an elaborate ceremony described by the baron in his memoirs.





Council Bluff Green - Before



Following on the heels of our successful Put Your Mark on the Park campaign in the mid-1990’s that raised $350,000 to assist the City with improvements to Union Point Park, Swiss Bear, with the City’s approval, embarked on the Help Pave the Way fundraising campaign to improve Council Bluff Green.  The campaign used the same strategy, selling engraved bricks, paver’s, granite panels and benches and raised $168,000. Campaign funds were then transferred to the City for re-development of the park, which included storm sewer improvements a new promenade, streetlights, furniture and trees.

Susan Moffat-Thomas

Executive Director